Market Opportunity
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The global cryptocurrency market has witnessed remarkable expansion in recent times, with its market capitalisation soaring into the trillions of dollars.
Centralised exchanges play a pivotal role in the cryptocurrency ecosystem, serving as intermediaries that facilitate the trading of digital assets, the key advantages of centralised exchanges are their user-friendly interfaces, high liquidity, a wide range of trading pairs and advanced trading features making them accessible to both novice and experienced traders.
We operate in a profitable industry with great growth potential, with a Total Addressable Market (TAM) of $257 billion in which the Serviceable Addressable Market (SAM) is at $58 billion. It is predicted that a compound annual growth rate (CAGR) of 28.3% is expected between 2024 and 2027 which highlights the cryptocurrency market's rapid expansion and the opportunities.
The expanding global crypto ownership is estimated at over 580 million and to touch 1 billion accounts in these 5 years, which reflects greater interest and participation in the crypto ecosystem. Many users continue to struggle with managing crypto assets across several platforms and services because of the complexity of interfaces, rules, and requirements. We seek to address this market issue by offering a unified solution that simplifies crypto management and makes it more accessible to users of all skill levels.
The image presents a comparison between the active internet user base and the potential market size for web3 adoption. The larger blue circle represents the vast number of active internet users globally. The smaller blue circle within this represents the relatively small number of current crypto users. The pie chart on the right shows the potential market size, with the larger teal portion (TAM) worth $257 billion representing the total addressable market for web3 adoption, while the smaller blue portion (SAM) worth $58 billion depicts the serviceable available market that could be immediately targeted or captured.
